Elitine

Conceptual design for school. Imaginary customer (Personal Chef) is launching a new  ready-made meal product series that will stand out from the other convenience foods. I created a modern take on ready meals, a product line that will serve restaurant quality, fine dining meals in the comfort of your own home. Project included designing the product line, insight, brand design, packaging and examples of advertising/visual communication of the design.

Target audience for the product was mainly families with kids, but also couples without children. In parenting life, the relationship of the parents isn’t typically the main priority anymore. Taking care of the parents relationship is still extremely important as a healthy relationship will support parenthood. With Personal Chef’s Elitine -ready meals, couples can bring back date nights without the need to get a baby sitter or pay hundreds of dollars for a restaurant meal. In addition, as working from home has become more popular, people value high quality ready-made meals. Elitine has a three course menu style product line that respects Scandinavian cuisine by taking inspiration from Michelin-restaurants and from the hottest food trends. The meals can be eaten as individual meals, or combined to create a three course menu for the night with starters, main courses and desserts.